Rating
Rating vs. local median
Your star average against the contractors ranking above you — not a vanity number, the bar buyers actually compare you to.
Google Business Profile audit
If you’re not in the top three, you’re not on the map.
The local pack shows three contractors. Buyers tap one and call. Reviews, photos, categories, and hours decide whether that’s you — or the guy above you. Scan against the local median and see where you’re losing the call.
- Reviews vs. your local median
- Photos, categories, hours, services, posts
- No login. No fluff. Just the gaps.
roofing · austin, txmap pack
1Summit Roofing★ 4.9 (212)
2Lone Star Exteriors★ 4.8 (148)
3Capitol Roof Co.★ 4.7 (96)
↓ 11 spots down ↓
14Your business★ 4.6 (38)
−174 reviewswrong category
Three pins get the calls. Spot 14 barely exists on mobile.
What the scan reads
Seven things on your profile that decide the call.
We grade the same signals Google and your buyers see — and tell you where each one sits against the contractors competing with you for the map.
Reviews
Review count + recency
Total reviews and how fresh they are. A wall of 5-stars from 2021 reads as "slowing down" to Google and to buyers.
Photos
Photo coverage
Count, mix, and whether you have real jobsite work — profiles with current photos get more calls than stock-only ones.
Category
Primary + secondary categories
The single setting that decides which searches you can even show for. Wrong primary category quietly kills the map pack.
Hours
Hours completeness
Set, accurate, and special-hours filled. "Hours not confirmed" is a trust dent at the exact moment someone wants to call.
Services
Services + service area
Listed services and the area you cover. Gaps here mean you vanish from searches you should obviously win.
Posts
Posts + activity
Recent posts and Q&A signal an active, real business. A dormant profile loses ground to one that keeps moving.
Why the map pack wins jobs
The map pack is the storefront. Everything else is the alley behind it.
When someone searches your trade in your city, Google hands the top of the screen to three local profiles — with stars, photos, and a call button. Most people never scroll past it. A strong profile isn’t cosmetic; it’s where the demand actually lands.
Top 3
The local "map pack" shows three businesses. Spot four down barely exists on mobile.
46%
Of all Google searches have local intent. For trades, "near me" is most of the demand.
First
The map pack sits above the blue links. You are competing for the screen before SEO even starts.
Scan above to see which of these you’re already winning — and which the other guy is taking.
How it works
Three steps. About a minute.
Find your business
Type your name and city. Pick yourself from the list — we use Google’s own place data, no login.
We read your public profile
We pull what every buyer already sees: rating, reviews, photos, categories, hours, services, posts.
Get your gaps + fixes
A scored breakdown against your local median, the exact gaps costing you the map pack, and what to fix first.