Phase 01 / Daily
The Machine Works
- AI receptionist answers every lead in under 12 seconds, 24/7 (Grow & Scale plans)
- 9-step email & SMS follow-up works leads until they book
- Qualified appointments drop onto your calendar
Chapter 04 / 04 — Our process
It's Not A Campaign. It's How Your Pipeline Runs.
The 5-business-day install is the easy part. What makes it work is the model behind it — three rules and a fixed rhythm that keep cost-per-lead falling and your pipeline full month after month.
2-min check · We reply within 1 business day · No obligation.
Fix-it-free guarantee — we rebuild underperformance on our dime
The model
Three Principles We Run On.
Most agencies sell hours. We run a system on three rules that don't change — that's why results compound instead of resetting every month.
Principle 01
You Own Everything
Every account, domain, lead, and conversation is built under your logins. We operate the system; we never hold it hostage. Cancel anytime and the infrastructure keeps running for you.
No contracts · You keep it all
Principle 02
One Operator Per Metro
We sign one contractor per trade per metro and never your competitor. Your spend isn't diluted across five shops in the same market, so your position gets more defensible the longer you run it.
Territory locked · 1 per trade
Principle 03
Fix The System, Not The Symptom
When a number dips, we diagnose which of the nine systems is responsible and rebuild it — included, never upsold. The goal is a lower cost-per-lead every quarter, not a bigger invoice.
JCD: CPL $80→$18
The rhythm
What Happens On Repeat.
Once you're live, the system runs on a fixed rhythm. You always know what we're doing and when — no black box, no chasing your account manager.
Phase 02 / Weekly
We Tune It
- Review CPL, conversion, and pipeline value
- Scale winning creative, cut what underperforms
- A plain-English Friday report — no spin
Phase 03 / Monthly
We Plan It
- Strategy call: what's working, what's next
- Fresh SEO + city content published to compound
- Reputation and reviews pushed forward (Scale plan)
Phase 04 / Quarterly
We Rebuild It
- Full system audit against your numbers
- Rebuild the weakest system end to end
- Reset targets so cost-per-lead keeps falling
The ownership model
Built Under Your Name.
This is the line that separates a system you own from an agency retainer. We don't rent you access to leads — we build assets you keep.
O·01
Your Accounts
Your ad accounts — Meta on every plan, Google and LSA on Grow and Scale — are created under your business. Billing, history, and audience data stay with you.
O·02
Your Website
The $2,000 Authority Website is a recommended add-on — add it and it's yours to keep, domain and code included, even if you leave.
O·03
Your Leads & CRM
Every lead, call, and conversation lives in your CRM — use your own, or our recommended KaChing CRM. We grow the list; you own it outright.
O·04
Your Territory
One operator per metro per trade. We never sign your competitor for as long as you run the system.
The guarantee
We Fix Underperformance On Our Dime.
If your system is live, your spend is running, and you're answering leads — and it still isn't producing — we diagnose, rebuild, and reinforce every underperforming system at no additional cost, until it works. We guarantee the infrastructure, not a lead count nobody can promise.
§01
You Flag It
One message to your account manager: "trigger the guarantee review." No forms, no escalation maze.
§02
We Diagnose In 48 Hours
A 30-minute audit within two business days, plus a written diagnosis naming exactly which systems are underperforming.
§03
We Rebuild Free
Built and launched within 7 business days at no charge — campaign restructure, creative, follow-up, or page rebuild.
§04
We Report Back
30 days later we show the outcome against baseline. Most operators never reach this step — the loop catches dips first.
Honest limits
- B·01Leads you don't respond to within 24 hours — speed to lead is on you.
- B·02Markets where a competitor outspends you 5-to-1 with a dominant ad presence.
- B·03Trades outside our 10-trade playbook.
- B·04Failures caused by revoking our access or pausing your ad spend.
The guarantee is real because it's specific. Read the full terms ›
Next — Chapter 05 / 04
See The Plans ›
What You Get.
You've seen the whole machine. See exactly what each plan installs — Launch, Grow, and Scale — and lock your metro.