Stop living off one-time mowing calls. Seasonal demand campaigns, design showcase pages, and maintenance-plan flows turn one-off jobs into recurring revenue. One operator per city. Live in 5 business days.
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The phone rings with one-time mowing calls while the big design-build jobs go to whoever followed up. Seasonal ads here, a Google Business Profile there, a spreadsheet for estimates somewhere else — none of it talks to each other, and the jobs that carry the season slip through the gaps. DTG replaces the tangle with one connected system: campaigns, qualification, booking, and follow-up wired together from day one.
Look closer and the real leak shows up. The one-time install pays the bills this month, but the recurring maintenance contract is the asset that turns a landscaping crew into a business with real enterprise value — and almost nobody sells it systematically. The paver patio closes, the crew rolls off, and the follow-up that should have converted that homeowner into a year-round mowing, mulch, and seasonal-cleanup account never gets sent. It is a structural edge most trades don't have: a garage floor from an epoxy flooring crew is installed once and rarely needs anyone back, while a landscape is a living asset that needs upkeep every season. Every install you finish without booking the maintenance behind it is recurring revenue you built the relationship for and then walked away from.
The timing works against you, too. Landscaping demand swings harder than almost any trade — spring buries you in design-build and installation inquiries you can't all quote in time, and winter goes quiet enough to make payroll nervous. The high-ticket work — full design-build, retaining walls, irrigation, grading, a xeriscape conversion — runs on a longer sales cycle, so the lead that lands in March may not sign until May, and without a nurture sequence it simply evaporates. Meanwhile the Google Business Profile and the hard-earned reviews you already own sit under-worked, pulling a fraction of the searches they could. The demand is real. What's missing is the system to catch it, qualify it, and follow up until it books.
An install pays once. A maintenance contract pays every month. DTG builds upsell flows into every project so lawn care, seasonal cleanups, and renewals convert automatically — turning a one-off job into years of recurring revenue.
Run the numbers and the gap is stark. A one-time install — a paver patio, a sod-and-softscape refresh, a retaining wall — is a great day's revenue, but it ends the moment the crew loads the trailer. A maintenance contract at even a modest monthly rate, renewed across a full season and into the next year, quietly outearns the install that created it, and it does so on predictable, compounding revenue you can staff and forecast against. Every install leaves behind a living asset — turf, beds, irrigation, hardscape — that needs seasonal upkeep, so the maintenance layer is not an add-on. It is the durable business hiding inside the job you already won.
The complete DTG growth system — built, connected, and managed for you. One install kit, nine systems wired into one machine you own. No piecing it together.
Paid campaigns that pull high-intent buyers in your market.
Capture high-intent “near me” search the moment they look.
Answers every lead in under 12 seconds, 24/7.
Every lead, estimate, and job in one pipeline you own.
Confirmation, missed-call, quote booking, follow-up, and review & referral requests — automated end to end.
CPL, booked jobs, and revenue — tracked live.
More 5-star reviews, on autopilot.
Before/after proof your market sees.
Optional add-on — built once, yours to keep.
The DTG system is calibrated for the three ways landscaping revenue gets made — campaigns, landing flows, and follow-up sequences built for each.
Patios, plantings, and full outdoor builds — the one-time tickets that fund the season and feed the maintenance funnel.
Lawn care, cleanups, and renewals — upsell flows on every project turn one-off jobs into contracts that pay every month.
Longer-cycle projects get their own intake flow — consultation booking, 30/60/90-day nurture, portfolio-heavy landing pages.
The figures below are typical for the trade, not a promise — your market, your season, and your service mix will move them. The shape, though, holds just about everywhere.
Landscaping tickets cover an enormous range. A single seasonal cleanup or a small sod-and-mulch refresh might be a few hundred dollars; a mid-size paver patio or a retaining wall lands in the low five figures; a full design-build — grading, hardscape, softscape, irrigation, and lighting on a larger property — can run anywhere from roughly $2,000 on the small end to $50,000 or more. That spread is exactly why a generic lead is close to worthless: a form fill that could be a $400 trim or a $40,000 backyard transformation tells you nothing until someone qualifies it — fast, before the homeowner calls the next three landscapers on the list.
In most metros, cost per landscaping lead runs somewhere between $25 and $90, depending on season and service — cleanups and lawn-care sit at the low end, design-build and irrigation at the high end because the ticket justifies it. Judge that number against a single job and it can look expensive. Judge it against a maintenance contract that renews every month for two or three seasons, and it becomes one of the cheapest customer-acquisition costs in the trades. The install is a transaction; the maintenance agreement behind it is closer to an annuity, and it compounds every season you hold it.
This is where the durable business value actually gets built: converting a one-time install into a recurring maintenance contract. A crew that pours the patio and never sells the upkeep behind it is leaving the most valuable part of the relationship on the table. The DTG system is built to close that gap automatically — the same follow-up engine that booked the install pivots, at sign-off, into a maintenance offer sized to your margins. That ownership math matters more than any single campaign, and you can see how the tiers line up on our packages and pricing.
Generic shared leads and aggregator platforms break down badly here. When a marketplace sells the same "landscaping quote" to four or five contractors at once, you are not buying a customer — you are buying a footrace, and the homeowner is buying a bidding war that crushes your margin on exactly the high-ticket hardscape and design-build jobs you most want. Aggregator leads also arrive with no context: no service, no budget, no timeline, no way to route a xeriscape design-build differently from a one-off mulch drop. Owning the system flips that math. The lead is exclusive to your territory, it lands tagged with the service and the intent, and the automation answers it in seconds — and speed is the whole game, because the first credible landscaper to respond usually wins the estimate. It is the same discipline that pays off next door in pool and outdoor lead generation and for general contractors running big-ticket design-build: the higher the price and the wider the ticket range, the more owning the pipeline beats renting it.
Every alternative leaves a gap. Here is what operators run into before they switch to DTG.
You pay a retainer for deliverables, not outcomes. Campaigns pause when the contract does — and you never own the data or the pipeline they built.
One person, one channel, no system. Strong on ads, weak on follow-up — and when they're unavailable, your pipeline stalls with them.
You hire a marketer, train them for six months, then they leave. The institutional knowledge walks out the door — and you start over at full salary cost.
Installed in your business and wired to your number, your CRM, your market. No contracts — and if you add the Authority Website, it's yours forever, even if you cancel.
Plans run $1,500–$3,500 a month. The $2,000 Authority Website is an optional add-on — built once, yours forever, even if you cancel. No contracts.
End the feast-or-famine. Get your phone ringing on demand.
Meta Ads
Forget buying leads — own your pipeline.
Google Ads + LSA
Stand out. Get booked weeks in advance.
A high-converting website built to rank in your territory, capture leads 24/7, and build trust before the phone rings. A recommended one-time add-on ($2,000) — not bundled into your plan. Built once — yours forever, no matter your plan.
Ad spend is separate, paid straight to Meta and Google — never marked up. Compare full plans ›
Three profiles cover nearly every landscaping operator we sign. Find yours below — it sets where you start on the 12-month path from launch to scale.
Great work, full truck — and every job still comes from word of mouth.
The reviews are strong. The pipeline isn’t.
Demand is steady. The next fight is owning the market.
The honest line: DTG isn’t for lead-shoppers, agencies, or contractors who won’t own their ad accounts — and if another operator already holds your metro, it’s closed.
See If You’re A Fit ›That's what it's built for. The system ramps in spring, maintains in summer, re-ramps in fall, and runs a low-burn nurture through winter. Budget and messaging shift with the season — so seasonality becomes predictable instead of chaotic.
At install sign-off, your follow-up automation triggers a retainer offer — branded plan tiers, pricing, and online sign-up. We set the structure during onboarding based on your margins.
It builds on it. We run Google Ads — on Grow and Scale plans — targeting intent keywords your organic ranking can't capture: spring landscaping quotes, new construction, specific neighborhoods. Organic and paid stack together.
Yes. Design-build gets a separate intake flow with a longer nurture cadence — 30/60/90-day sequences, design-consultation booking, and portfolio-heavy landing pages. The CRM runs short and long cycles from one pipeline.
You set the mix. Campaign targeting and the qualification flow are tuned to the work you want on the calendar — paver patios, retaining walls, irrigation, full design-build, or maintenance contracts — so budget skews toward higher-ticket hardscape and softscape jobs instead of one-off mow requests. Lower-value inquiries still get captured and routed into a nurture track, where a seasonal-cleanup or lawn-care offer can convert them into a recurring maintenance contract.
Yes. Residential and commercial run as separate campaigns with separate messaging — a homeowner searching for a paver patio or a xeriscape conversion is a different buyer than a property manager who needs grounds maintenance and seasonal cleanups across several sites. The pipeline tags and routes each one, so your estimates and follow-up match the job, whether it's a single retaining wall or a year-round commercial maintenance contract.
It varies by market, season, and the service you're promoting, but cost per lead in most metros runs roughly $25 to $90 — lower for seasonal cleanup and lawn-care offers, higher for design-build, irrigation, and hardscape work where the ticket is far bigger. Because ad spend is paid straight to Meta and Google with no markup, and one install can turn into a maintenance contract that renews for years, the cost is judged on booked revenue across the season, not on a single click.
We install one landscaping operator per metro and protect it. Once your city is taken, it's gone. See if yours is open.
2-min check · We reply within 1 business day · No obligation.
