The Ads We Actually Run For Contractors.
Not mockups. Real creative we’ve shipped for real operators — the exact ads running in-market right now, with the teardown of why each one books jobs.
- Live in 5 business days
- One operator per city
- You own every account & lead
AI Video vs Real Video.
We ran both head-to-head for the same offers. Here’s the honest scorecard — no spin.
- 3–9×Cheaper to produce than filming
- Next-Dayvs ~27 days to film & edit
- ~4–7%CPL gap vs professionally filmed
Poxy Co
A 7% CPL premium — for creative that ships next-day instead of waiting ~27 days on a film crew.
- Cost To ProduceAI: included (2/mo per plan) · Filmed: $350–900
- TurnaroundAI: next-day · Filmed: ~27 days
- RevisionsAI: same-day, no extra cost · Filmed: new shoot
Surfex
A 4% CPL premium — same next-day turnaround, a fraction of the production cost.
- Cost To ProduceAI: included (2/mo per plan) · Filmed: $350–900
- TurnaroundAI: next-day · Filmed: ~27 days
- RevisionsAI: same-day, no extra cost · Filmed: new shoot
Full scorecard — every number
| Metric | Filmed | AI-generated |
|---|---|---|
| Production cost | $350–900 / finished video before ad spend | Included — 2/mo per plan; $100 / extra |
| Time to first test | ~27 days to brief, schedule, shoot, edit, approve | Next-day launch asset from the same offer brief |
| Best use | Evergreen winner, founder/crew trust, local proof | Fast hook testing, offer testing, seasonal angles |
| Revisions | New edit or new shoot required — added days + cost | Regenerated same-day, no extra production cost |
| Hook variations per brief | 1 primary angle — mostly locked once filmed | Multiple opening lines, scenes, and CTAs from one brief |
| Volume at same budget | 1–2 polished concepts before costs climb | Several concepts to find the hook before filming |
| Operational risk | Weather, daylight, jobsite access, crew availability | Generated on demand; no crew or weather dependency |
| Buyer trust | Highest — real people, real jobs, real location | Strong when matched with real proof, reviews, and offer clarity |
| CPL — Poxy Co | $16.75 | $17.98 (+$1.23 / +7%) |
| CPL — Surfex | $18.43 | $19.10 (+$0.67 / +4%) |
In head-to-head tests, our AI video ads delivered leads at a cost within ~4–7% of professionally filmed video — while costing 3–9× less to produce and shipping in a day instead of a month.
How we use it: AI video is the speed layer. We launch multiple hooks first, keep the angles that prove demand, then reserve filmed production for evergreen winners where human trust and local proof can justify the extra cost and calendar time.
The Ads We’re Running Now.
27 live creatives from three Montréal operators across epoxy, hardwood, and custom kitchens — browse by brand and see the framework each one nails.
What Makes An Ad Elite.
Seven principles separate an ad that books jobs from one that just spends. Every creative above is graded against them.
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01
Message–Market Match
FailA generic “we do it all” ad shown to everyone — it speaks to no one and gets scrolled past.
EliteOne trade, one market, one buyer. The headline names the surface, the city, and the outcome the homeowner actually wants.
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02
Hook In The First Second
FailA slow logo intro or a pretty hero shot — the viewer is gone before the point ever lands.
EliteA problem or payoff in frame one (“Hot tire peel? Fix it fast.”) that stops the thumb before the sound is even on.
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03
Proof Density
FailStock models, AI-perfect rooms, and invented “5-star” badges nobody believes.
EliteReal before/afters, a real crew, a real 4.9★/467-review bar — real jobs, reviews, and faces stacked until the claim is undeniable. Not stock.
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04
One Offer
FailFree quote AND 20% off AND financing AND a guarantee — four asks that cancel each other out.
EliteA single, specific offer (“See if 48h is possible”) the right buyer can say yes to without thinking.
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05
One CTA
FailCall, DM, visit the site, and comment “INFO” — every extra path leaks the intent you paid for.
EliteOne button, one next step, pointed at one landing page built to book the job.
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06
Native Format
FailA recycled horizontal billboard with tiny type, letterboxed into the feed and unreadable on mute.
EliteVertical, captioned, legible with the sound off — it looks like content, not an interruption.
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07
Built To Book
FailOptimized for likes, reach, and “engagement” that never turns into a single estimate.
EliteJudged on cost per lead and booked jobs — the only two numbers that pay a crew. Not vanity metrics.
Don't Run Random Ads. Build A System That Fills Your Schedule.
We build the creative, the landing pages, and the follow-up — all in one system.
