Weekend tire-kickers and price shoppers eat your quoting time. DTG installs garage and commercial campaigns plus a floor visualizer that turns browsers into real quote requests. One operator per city. Live in 5 business days.
2-min check · We reply within 1 business day · No obligation.
Most epoxy contractors run scattered Google ads, a Facebook page, and a slow website — none of it connected, so weekends go to quoting price shoppers who never book. DTG replaces the pile with one system: targeted garage and commercial campaigns, a floor-finish visualizer that turns browsers into qualified quote requests, and follow-up that never misses a lead.
Epoxy is a lower-ticket trade than most of the trades around it, and that quietly changes the whole math. A residential garage floor usually lands in the low thousands, so you can't win by paying a roofer's price for a lead — your cost per lead has to stay tight and your crews have to stay full. That means volume, speed, and a campaign built to book installs, not collect clicks. Buy generic shared leads at that ticket and the margin is often gone before the truck leaves the shop — the same lesson operators learn in broader flooring lead generation, where the cheapest lead is rarely the one that actually books.
One message won't cover it, either. A homeowner choosing a flake color for a garage floor is nothing like a facilities manager speccing an industrial coating for a warehouse — and neither is the restaurant owner who wants a seamless metallic epoxy showroom floor. The finish is a visual decision buyers make before they ever pick up the phone, which is exactly where most epoxy advertising falls down: it sells a service when the buyer is shopping a look. On top of that, installs are weather- and cure-sensitive, so timing matters, and most owners would frankly rather run a diamond grinder all day than learn Meta Ads Manager. You shouldn't have to become an ad expert to keep the calendar full.
Epoxy is sold on the finish, not the spec sheet. A homeowner who can already picture their garage in a copper-and-black metallic swirl wants it — and a facilities manager who has locked the exact flake blend for a showroom floor starts the conversation at a real price point, not a lowball. DTG's floor visualizer lets residential, commercial, and industrial buyers preview their finish right on your landing pages — flake color, metallic epoxy pattern, or a clean polyaspartic topcoat — and turns browsers into named quote requests before your phone ever rings. By the time they reach you, the look is decided; the call is about scope and schedule.
The complete DTG growth system — built, connected, and managed for you. One install kit, nine systems wired into one machine you own. No piecing it together.
Paid campaigns that pull high-intent buyers in your market.
Capture high-intent “near me” search the moment they look.
Answers every lead in under 12 seconds, 24/7.
Every lead, estimate, and job in one pipeline you own.
Confirmation, missed-call, quote booking, follow-up, and review & referral requests — automated end to end.
CPL, booked jobs, and revenue — tracked live.
More 5-star reviews, on autopilot.
Before/after proof your market sees.
Optional add-on — built once, yours to keep.
The DTG system is calibrated for all three epoxy markets — campaigns, landing pages, and follow-up sequences built for each buyer type.
High-intent homeowners who want the finish, not just a quote. Our campaigns target buyers ready to commit.
Restaurants, retail, and offices booking larger jobs with longer relationships. Better margins per install.
Warehouses, manufacturing plants, and logistics floors — high square footage, recurring maintenance contracts.
Epoxy pays differently than the big-ticket trades, and the marketing has to respect that. Here is how the numbers actually work — and why owning the system beats renting leads at this ticket size.
In most markets a residential garage floor runs somewhere around $2K to $6K, depending on square footage, prep, and whether the buyer wants a basic chip system or a full metallic epoxy pour. Commercial and industrial work — a restaurant showroom floor, a warehouse industrial coating, a multi-bay service shop — runs far higher, often several times a garage. Those are honest, typical ranges, not a quote; your real numbers depend on your metro, your crews, and your finishes. But the shape holds everywhere: residential is lower ticket at higher volume, while commercial and industrial are fewer jobs at much bigger tickets.
Because the residential ticket is lower, your cost per lead has to stay tight — in many metros a booked epoxy lead pencils out somewhere around $15 to $50, well under what a roofer or a remodeler can absorb. At that math you don't win by outbidding everyone; you win on volume and speed. The contractor who answers first, quotes fastest, and keeps crews scheduled around cure time takes the jobs. A lead that sits for an hour is usually gone — the buyer booked the coater who called back while the driveway was still wet.
The two sides of the business also run on different clocks, and one pipeline has to hold both. Residential garage work is a fast, high-volume cycle — a homeowner sees a metallic floor on Saturday, requests a quote, and wants it poured within a few weeks. Commercial and industrial jobs move slower: a property manager or plant supervisor can sit on a warehouse industrial coating bid for a quarter while they line up budget and downtime. Speed wins the garage; patient, tracked follow-up wins the facility. The CRM keeps the fast leads from slipping through the cracks and the slow ones from going cold, so you are not forced to choose between the two revenue lines — you run both off the same system.
That is why the booked-finish flow matters so much for epoxy. When a buyer picks their flake blend or metallic color and locks in a finish on your landing page before the estimate, the coating is effectively pre-sold. The conversation stops being "what are my options" and becomes "when can you grind and pour." Your estimator spends time on scope — moisture test, diamond grind, broadcast density, topcoat and cure schedule — instead of educating a stranger who is still deciding whether they even want epoxy at all.
Generic shared and aggregator leads break down at exactly this point. A marketplace sells the same garage-floor inquiry to three or four coaters at once, and the buyer usually hasn't decided between a chip system, a flake floor, or a fast-cure polyaspartic topcoat — so you burn quoting time on someone who is also price-shopping your competitor. At a $2K–$6K ticket, a marked-up shared lead can eat the margin before the truck leaves the shop. It is the same trap contractors hit across the trades — the operators who also run general contractor lead generation or pool and outdoor lead generation learn the same lesson: a rented lead makes you a commodity.
Owning the system flips the math. Your ads, your CRM, your number, your territory — the buyer arrives already sold on a finish and comes to you by name, not into a bidding pool. Speed-to-lead and exclusivity are the whole game at this ticket, and neither is something a shared platform can hand you. When the cost per lead is tight and the sales cycle is short, the system pays for itself on one or two extra installs a month; you can see how that pencils against our packages and pricing.
Every alternative leaves a gap. Here is what operators run into before they switch to DTG.
You pay a retainer for deliverables, not outcomes. Campaigns pause when the contract does — and you never own the data or the pipeline they built.
One person, one channel, no system. Strong on ads, weak on follow-up — and when they're unavailable, your pipeline stalls with them.
You hire a marketer, train them for six months, then they leave. The institutional knowledge walks out the door — and you start over at full salary cost.
Installed in your business and wired to your number, your CRM, your market. No contracts — and if you add the Authority Website, it's yours forever, even if you cancel.
Plans run $1,500–$3,500 a month. The $2,000 Authority Website is an optional add-on — built once, yours forever, even if you cancel. No contracts.
End the feast-or-famine. Get your phone ringing on demand.
Meta Ads
Forget buying leads — own your pipeline.
Google Ads + LSA
Stand out. Get booked weeks in advance.
A high-converting website built to rank in your territory, capture leads 24/7, and build trust before the phone rings. A recommended one-time add-on ($2,000) — not bundled into your plan. Built once — yours forever, no matter your plan.
Ad spend is separate, paid straight to Meta and Google — never marked up. Compare full plans ›
Three profiles cover nearly every epoxy operator we sign. Find yours below — it sets where you start on the 12-month path from launch to scale.
Great work, full truck — and every job still comes from word of mouth.
The reviews are strong. The pipeline isn’t.
Demand is steady. The next fight is owning the market.
The honest line: DTG isn’t for lead-shoppers, agencies, or contractors who won’t own their ad accounts — and if another operator already holds your metro, it’s closed.
See If You’re A Fit ›Yes. The system pays for itself at one to two extra installs per month — low ticket means a fast sales cycle, so payback is quick. Campaigns, qualification, and follow-up are tuned for volume at your ticket size.
For epoxy, Meta drives the volume and Google captures the high-intent buyers searching "epoxy flooring near me." We build and manage both — Meta on every plan, Google Ads + LSA on Grow and Scale plans.
Two segmented offers, two ad campaigns, two landing flows — same backend CRM. Most operators run both: commercial is higher ticket, residential is faster volume.
No. We run them. Or we hand the keys to your team with a 30-day onboarding. Either way, you're not learning Meta Ads Manager unless you want to.
It's not magic, but it works because epoxy is sold on the finish. When a buyer locks in their flake blend or metallic epoxy color before the call, they arrive already sold on the look — so the estimate is about square footage, prep, and schedule, not "what are my options." That means fewer tire-kickers and a shorter sales cycle. It's built into your landing flow on every plan.
Yes. We pace spend to your calendar and your climate — easing off when garages are too cold or humid for a clean cure, and pushing when your crews have open install days. If you offer a fast-cure polyaspartic or a one-day topcoat, we put that in the ad copy so you can book through the shoulder season. You're never paying for leads you can't install for two months.
Rarely. A shared lead is sold to three or four coaters at once, and the buyer usually hasn't decided between a chip system, a flake floor, or a full metallic pour — so you burn quoting time educating someone who's also price-shopping your competitor. At a garage-floor ticket, a marked-up shared lead can eat your margin before the truck leaves the shop. Owning the campaign means the buyer picks their finish first and comes to you by name.
We install one epoxy operator per metro and protect it. Once your city is taken, it's gone. See if yours is open.
2-min check · We reply within 1 business day · No obligation.
