Done renting $80 shared leads that four other installers also bought? Material-intent campaigns and room-visualizer pages bring you buyers of your own — with an AI receptionist on Grow and Scale plans. One operator per city. Live in 5 business days.
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Shared leads at $80 a pop, sold to four installers at once. Showroom appointments that no-show. Manual quotes over text that go quiet — and the room you measured last week gets floored by someone else. DTG replaces the tangle with one connected system: campaigns, qualification, booking, and follow-up wired together from day one.
Flooring does not sell like the other trades, and that is where most marketing quietly loses money. Nobody buys a floor from a photo — it is a visual and tactile decision. Buyers want to hold the plank, feel the wear layer, and see how luxury vinyl plank or a sand-and-finish hardwood reads under their own light. So the real conversion event is not the form fill; it is the booked in-home measure with square footage in hand. A lead who submits a form and never lands on the calendar for a measure is not a lead — it is a maybe. Optimize for the cheap thing, the form, and ignore the expensive thing, the scheduled measure, and the whole spend leaks out the bottom.
The market has shifted under you, too. The luxury vinyl plank boom pulled a wave of price-shoppers into the category, and now LVP competes head to head with hardwood and refinishing for the same ad dollar and the same living room. Win the wrong half of that traffic and you fill the schedule with low-ticket subfloor-and-underlayment work while the sand-and-finish jobs go to someone else. Two quiet leaks make it worse: weak or missing install photos, which erode trust before a buyer will book a measure — a floor is judged on proof — and an under-worked designer and showroom referral channel, the warmest leads in any market, left sitting because nobody tags them, routes them, or follows up. DTG is built to close all three.
Flooring is the most visual purchase in the trades — a homeowner is choosing something they will see and feel underfoot every day, so they commit the moment they can picture the finished room. DTG puts a room visualizer on your landing pages so buyers drop luxury vinyl plank, hardwood, or tile into their own space and lock the look before they ever request a quote. A buyer who has already seen the floor arrives at the in-home measure pre-sold — which means bigger multi-room and whole-home tickets, fewer price objections, and far shorter conversations at the kitchen table.
The complete DTG growth system — built, connected, and managed for you. One install kit, nine systems wired into one machine you own. No piecing it together.
Paid campaigns that pull high-intent buyers in your market.
Capture high-intent “near me” search the moment they look.
Answers every lead in under 12 seconds, 24/7.
Every lead, estimate, and job in one pipeline you own.
Confirmation, missed-call, quote booking, follow-up, and review & referral requests — automated end to end.
CPL, booked jobs, and revenue — tracked live.
More 5-star reviews, on autopilot.
Before/after proof your market sees.
Optional add-on — built once, yours to keep.
The DTG system is calibrated for the ways flooring gets bought — campaigns, landing flows, and follow-up sequences built for each job type.
Margin work. Installs and refinishing each get a dedicated landing flow — different photos, different intent, same CRM.
Volume work with a fast sales cycle. Material-intent campaigns and instant quote flows are tuned for it.
Referral and showroom traffic routes into your CRM with a source tag — multi-room and whole-home tickets start here.
Run the numbers and flooring is one of the better paid-lead trades in home services — but only if you measure the right thing. A residential job in most markets lands somewhere between roughly $3,000 and $20,000 once you factor square footage, material, and prep, and a whole-home hardwood or sand-and-finish package can run well past that. Cost per lead on a well-built material-intent campaign typically sits in the $30 to $90 range, depending on metro, season, and how aggressive the luxury vinyl plank price-shoppers are that month. Those are industry-typical ranges, not a promise — your market sets the real numbers. The point is the spread: when one booked job is worth thousands, a lead that costs a couple of tens of dollars is not expensive. It is only expensive if it never books.
That is the whole game. The money step in flooring is not the click and it is not the form — it is the booked in-home measure with a real estimate attached. Everything upstream exists to get a qualified homeowner onto the calendar with square footage roughly known and the material already chosen. Strong visual proof is what shortens the gap: before-and-after sets, room-scale photos of finished plank and tile, and a gallery that shows your seams, transition strips, and edges up close. Buyers who can see the finished room — and see that you have done it before — walk into the measure already sold, which is why a visual-first system books measures instead of collecting maybes.
This is exactly where generic shared and aggregator leads fall apart for flooring specifically. A shared lead is sold to four installers at once, so the homeowner is fielding four calls and comparing four prices on a purchase they have not even visualized yet — the race collapses straight to cheapest per square foot, and the sand-and-finish and multi-room work you actually want never surfaces. Aggregator leads arrive with no material intent and no proof attached: no room visualizer, no gallery, no read on subfloor, underlayment, or moisture barrier scope. You end up quoting blind against three other trucks. The same broken pattern hits every high-ticket remodel trade — it is why contractors who also run kitchen remodel and bath remodel campaigns move off shared leads first — but in flooring, where the decision is so visual and tactile, it is brutal.
Owning the system flips the math. When the lead is exclusively yours, the material is pre-selected, and an AI receptionist answers in seconds instead of hours, speed-to-measure becomes your moat — you book the estimate while the aggregator’s buyer is still waiting on call number two. One exclusive, material-qualified, fast-answered lead that books a measure is worth a stack of shared ones that never do. That logic holds across the trades we run — the same install powers crews adding an epoxy flooring line to their garage-and-basement work — which is why we price the whole system as one flat monthly install instead of per lead. See exactly what is included in our packages and pricing, and model your own numbers before you ever book a call.
Every alternative leaves a gap. Here is what operators run into before they switch to DTG.
You pay a retainer for deliverables, not outcomes. Campaigns pause when the contract does — and you never own the data or the pipeline they built.
One person, one channel, no system. Strong on ads, weak on follow-up — and when they're unavailable, your pipeline stalls with them.
You hire a marketer, train them for six months, then they leave. The institutional knowledge walks out the door — and you start over at full salary cost.
Installed in your business and wired to your number, your CRM, your market. No contracts — and if you add the Authority Website, it's yours forever, even if you cancel.
Plans run $1,500–$3,500 a month. The $2,000 Authority Website is an optional add-on — built once, yours forever, even if you cancel. No contracts.
End the feast-or-famine. Get your phone ringing on demand.
Meta Ads
Forget buying leads — own your pipeline.
Google Ads + LSA
Stand out. Get booked weeks in advance.
A high-converting website built to rank in your territory, capture leads 24/7, and build trust before the phone rings. A recommended one-time add-on ($2,000) — not bundled into your plan. Built once — yours forever, no matter your plan.
Ad spend is separate, paid straight to Meta and Google — never marked up. Compare full plans ›
Three profiles cover nearly every flooring operator we sign. Find yours below — it sets where you start on the 12-month path from launch to scale.
Great work, full truck — and every job still comes from word of mouth.
The reviews are strong. The pipeline isn’t.
Demand is steady. The next fight is owning the market.
The honest line: DTG isn’t for lead-shoppers, agencies, or contractors who won’t own their ad accounts — and if another operator already holds your metro, it’s closed.
See If You’re A Fit ›Yes. LVP is volume, hardwood is margin — and the system is segmented for both. Volume campaigns and fast quote flows on the LVP side, up-conversion paths toward hardwood where the margin lives.
Same system, dedicated landing flow. Refinishing gets its own funnel — different photos, different intent, different ad creative. We build it alongside your installation campaigns.
You can still launch. We provide photo direction starting week one and seed your gallery with high-quality supplier shots while your own install photos build up job by job.
Yes. We build a referral form on your site that routes into your CRM with a source tag. Commission tracking is yours to run inside the CRM — we integrate, you manage.
The system is built to book the measure, not just collect a form. The room visualizer and material-selector qualify intent up front, then automations push the homeowner toward a scheduled in-home measure with square footage and material already in hand. In flooring the booked measure is the conversion event — a form fill on its own is only a maybe.
Campaigns segment by material intent, so luxury vinyl plank, hardwood, and tile buyers land in separate flows at different price points. LVP runs on volume and speed; hardwood and sand-and-finish get their own creative and up-conversion paths so the margin work is not buried under the cheapest-per-square-foot traffic.
Yes. The quote flow asks the questions that flag subfloor prep, moisture-barrier needs, underlayment, and transition-strip work before you send a truck. The estimate stays a range until the in-home measure confirms the substrate, so you are never locked into a number you set sight-unseen.
We install one flooring operator per metro and protect it. Once your city is taken, it's gone. See if yours is open.
2-min check · We reply within 1 business day · No obligation.
