How it works

The 5-Day Install. Then It Runs.

One operator per metro, per trade. We install your sales system — ads, CRM, and follow-up on every plan, plus the AI receptionist on Grow and Scale — in 5 business days, then run it every month. Here's the exact build, day by day.

2-min check · We reply within 1 business day · No obligation.

DTG install crew carrying kit cases to a matte-black branded van
Install crew, day oneDTG · Sales infrastructure
The install · day by day

Days 1–5, Then Ongoing.

Five build phases over five business days to launch, then a permanent optimization loop. Every phase has a payoff you can measure.

Phase 01 / Kickoff Day 1 of 5

Kickoff & Territory Lock

One scoping call: trade, metro, services, and goals. We lock your territory in the CRM so we never sign your competitor, and create or claim your ad accounts under your logins.

Your part

One 30-minute call. We handle the access from there.

1 Trade

One operator per metro per trade. Your territory closes to competitors the moment it's locked.

Exclusivity promise
Phase 02 / Audit Day 2 of 5

Market & Demand Audit

We map your metro's search demand, audit the competitors bidding against you, and price what each job-ready search costs. The result is a build plan tuned to where the high-intent jobs actually are.

Your part

Send before/after photos and your top 3 services. 10 minutes.

$8 CPL

Surfex (Wood Flooring, Canada) hit an $8 Meta cost-per-lead off the same audit-first build.

DTG Verified · Case file 001
DTG market audit comparing competitor density against an open territory
Demand auditCompetitor vs. opportunity
Phase 03 / Build Days 3–4 of 5

Build Ads, CRM & AI Receptionist

The heavy week. Meta campaigns, your CRM pipeline (use your own, or our recommended KaChing CRM), and your email + SMS follow-up — built and wired together on every plan. On Grow and Scale we also build Google Search + LSA and your AI receptionist, trained on your trade, services, and objections. The Authority Website is an optional add-on we recommend on top.

Your part

One round of feedback on website copy and ad creative.

9 Systems

Ads, CRM, follow-up, and reporting on every plan. Google + LSA and the AI receptionist on Grow and Scale, reputation and social on Scale, the website as an optional add-on — all built under your accounts, yours to keep.

Yours to keep
Build checklist on a DTG clipboard beside a CRM dashboard
CRM + ad buildWired together
Phase 04 / Launch Day 5 of 5 — Live

Go Live

Ads switch on — Meta on every plan, with Google and LSA running alongside on Grow and Scale, where the AI receptionist also starts answering, qualifying, and booking. First leads land in your CRM within 48–72 hours of launch.

Your part

Show up to the appointments we book and close the work.

<12s

On Grow & Scale, the AI receptionist answers in under 12 seconds — every lead contacted before it goes cold, 24/7.

At launch
Desk calendar with a booked job walk circled in ink
Ads live, leads landingJob walk, booked
Phase 05 / Optimize Month 2 onward

Optimize & Scale

Every week we review CPL, conversion, and pipeline value — putting more budget behind the ads that book jobs, cutting what underperforms, and refining follow-up. When a number dips, we fix the system responsible. No upsell.

Your part

Get a Friday report and a monthly strategy call. That's it.

$80→$18

JCD Refrigeration (HVAC, Montréal) drove cost-per-lead from $80 to $18 under the weekly optimization loop.

DTG Verified · Case file 003
Growth dashboard with rising bar chart on a desk monitor
Weekly optimizationReviewed every week
The first 30 days

From Signature To First Closed Job.

5 days
Business days, intake to ads live
48–72 hrs
First leads after launch
<12s
AI receptionist response (Grow & Scale)
5–7
Qualified appointments / week, ramping
Monthly management

What Runs Every Month.

After launch, three jobs run on repeat so your pipeline never goes quiet.

M·01

Ad Management — Drive The Cost Down

We rebuild and retest campaigns weekly to push cost-per-lead lower while quality holds — the same loop that took JCD from $80 to $18 a lead.

Every week
M·02

Follow-Up — Every Lead, Worked

A 9-step email and SMS sequence — plus the AI receptionist on Grow and Scale — keeps every lead warm until they book. No opportunity goes cold while you're on a job site.

Every lead
M·03

Reporting — See The Numbers

A Friday report on leads, CPL, and pipeline value, plus a monthly strategy call. No spin, no guesswork — just what's working and what we're scaling next.

Every Friday
DTG reporting snapshot showing booked jobs, pipeline value, and quote requests
The Friday reportLeads · CPL · pipeline
Your role · our role

We Run It. You Close It.

DTG handles the system

The System

  • Ad campaigns & lead capture, per your plan
  • CRM & pipeline management
  • Follow-up — plus the AI receptionist on Grow & Scale
  • Reporting & weekly optimization
You handle the close

The Jobs

  • Take the qualified calls we book
  • Quote the work and win trust
  • Run the crews and deliver
  • Get paid — and reinvest in growth
Contractor walking a homeowner through a quote on a tablet Roofer fastening shingles on a job site

Built Into Your System

The Engine, Part By Part.

Each piece of the system is set up, wired together, and run for you — from lead capture to follow-up.

  • Operator on a scoping call in a bright office Scoping Call
  • Crew capacity calendar on a bright desk Crew Capacity
  • Bright territory planning session Territory Planning
  • Check-availability form on a bright surface Check Availability
  • Client onboarding desk setup Client Onboarding
  • Installed versus uninstalled system comparison on a bright desk Installed System
Ready to install your system?

Lock Your Metro. Start The 5-Day Build.

Check if your trade is still open in your city. If it is, we'll map your install plan on the call.

2-min check · We reply within 1 business day · No obligation.

DTG van loaded with install kit, ready to roll out
Install kit, loadedOne metro. One trade.