Chapter 03 / 04 — How it works

The 5-Day Install. Then It Runs.

One operator per metro, per trade. We install your sales system — ads, CRM, and follow-up — in 5 business days, then run it every month. Here's the exact build, day by day, and the model it runs on.

2-min check · We reply within 1 business day · No obligation.

  • Live in 5 business days
  • One operator per city
  • You own every account & lead
Fix-it-free guarantee — we rebuild underperformance on our dime
The DTG system being installed — ads, CRM, and follow-up set up and connected for you
Install crew, day oneDTG · Sales infrastructure
The install · day by day

Days 1–5, Then Ongoing.

Five build phases over five business days to launch, then a permanent optimization loop. Every phase has a payoff you can measure.

Phase 01 / Kickoff Day 1 of 5

Kickoff & Territory Lock

One 30-minute call covers your trade, metro, services, and goals. We lock your territory so we never sign your competitor, and open your ad accounts under your own logins — yours from day one.

Your part

One 30-minute call. We handle the access from there.

1 Trade

One operator per metro, per trade. The moment your territory locks, it closes to your competitors.

Exclusivity promise
DTG operator on a kickoff scoping call mapping a contractor's metro and goals
Kickoff callDay one
Phase 02 / Audit Day 2 of 5

Market & Demand Audit

We map your metro's search demand, size up the competitors bidding against you, and price what each job-ready search costs — so the build aims where the high-intent jobs actually are.

Your part

Send your top 3 services and a few before/after photos. 10 minutes.

$8 CPL

Surfex (Wood Flooring, Canada) hit an $8 Meta cost-per-lead off this same audit-first build.

DTG Verified · Case file 001
DTG market and demand audit dashboard showing competitor density against open territory
Demand auditCompetitor vs. opportunity
Phase 03 / Build Days 3–4 of 5

Build Ads, CRM & AI Receptionist

The heavy lift. Meta campaigns, your CRM pipeline (your own, or our recommended KaChing CRM), and email + SMS follow-up — built and wired together on every plan. Grow and Scale add Google Search, LSA, and your AI receptionist, trained on your trade and your objections. The Authority Website is an optional add-on.

Your part

One round of feedback on ad creative and website copy.

9 Systems

Every part is built under your accounts and handed over — yours to keep. See the full nine, plan by plan, just below.

Yours to keep
Build checklist on a DTG clipboard beside a CRM dashboard
CRM + ad buildWired together
Phase 04 / Launch Day 5 of 5 — Live

Go Live

Ads switch on — Meta on every plan, with Google and LSA running alongside on Grow and Scale, where the AI receptionist also starts answering, qualifying, and booking. First leads land in your CRM within 48–72 hours of launch.

Your part

Show up to the appointments we book and close the work.

<12s

On Grow & Scale, the AI receptionist answers in under 12 seconds — every lead contacted before it goes cold, 24/7.

At launch
Desk calendar with a booked job walk circled in ink
Ads live, leads landingJob walk, booked
Phase 05 / Optimize Month 2 onward

Optimize & Scale

Every week we review CPL, conversion, and pipeline value — putting more budget behind the ads that book jobs, cutting what underperforms, and refining follow-up. When a number dips, we fix the system responsible. No upsell.

Your part

Get a Friday report and a monthly strategy call. That's it.

$80→$18

JCD Refrigeration (HVAC, Montréal) drove cost-per-lead from $80 to $18 under the weekly optimization loop.

DTG Verified · Case file 003
Growth dashboard with rising bar chart on a desk monitor
Weekly optimizationReviewed every week
The first 30 days

From Signature To First Closed Job.

5 days
Business days, intake to ads live
48–72 hrs
First leads after launch
<12s
AI receptionist response (Grow & Scale)
5–7
Qualified appointments / week, ramping
The 12-Month Goal

From Launch To Scale Within 12 Months.

Run that loop for a year and here’s where it’s built to land you. Our goal with every contractor we sign: build the systems, grow the sales, add the people — sales, fulfillment, office — and repeat it every month until you’re running an operation, not chasing jobs.

  1. Months 1–3

    01 / Launch

    The machine gets built — and the phone starts ringing.

    • SystemsYour sales system installed and live in 5 business days — ads, CRM, and follow-up under your own logins.
    • SalesFirst booked jobs land and cost per lead falls as the campaigns tune in.
    • PeopleStill lean: you quote and close while we run the system behind you.
  2. Months 4–8

    02 / Grow

    The pipeline stops swinging — and the first hires go in.

    • SystemsGoogle Ads + LSA and the AI Receptionist stack onto Meta, so no call and no lead goes cold.
    • SalesSteady, predictable demand — you quote from a booked calendar, not a dry spell.
    • PeopleYour first hires: a salesperson on appointments, more hands on fulfillment — timed on the monthly call, carried by the pipeline.
  3. Months 9–12

    03 / Scale

    It’s not a pipeline anymore — it’s an operation.

    • SystemsThe full machine — reputation, reactivation, video creatives — tuned every month, rebuilt where it’s weakest.
    • SalesBooked weeks ahead in a territory that’s yours alone.
    • PeopleSales, fulfillment, and office seats filled — the business runs on the system, not on you being everywhere.
Build Systems Grow Sales Hire People Repeat Monthly

The three stages are the three packages — Launch, Grow, and Scale. Start at the one that matches where you are today.

Before you commit

Straight Answers.

The questions every operator asks before they lock a metro.

Is my market even open?

Maybe — maybe not. We run one operator per metro, per trade, so your city may already be taken. The 2-minute availability check tells you in real time, before you spend a thing.

What if the leads don't convert?

Then we change the system, not your bill. Every week we review cost per lead and conversion and fix whatever underperforms — the loop that took one HVAC operator from $80 to $18 a lead. Your numbers stay in front of you in a Friday report.

I already work with an agency.

Most operators we sign did too. The difference is ownership: your ad accounts, CRM, website, and every lead are in your name. If you ever leave, the machine keeps running under your login instead of vanishing with the agency.

Do I need a new website?

No. The system runs on landing pages built on every plan. A full Authority Website is an optional add-on we'll suggest only if it'll move the needle — never a requirement.

How much of my time does this take?

About 30 minutes up front, one round of creative feedback, then a Friday report and a monthly call. You stay on the tools; we run the sales system.

Is there a long contract?

No long-term lock-in — cancel anytime. Your territory and the work stand on results, not paperwork.

Next — Chapter 04 / 04

How We Run It.

Three rules and a fixed rhythm — daily, weekly, monthly, quarterly — that keep cost-per-lead falling.

Read Chapter 04