Kitchen remodels close slow, and no-show consults burn your week. DTG installs high-intent project campaigns, a kitchen visualizer, and follow-up that keeps consults on the calendar. One operator per city. Live in 5 business days.
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Social ads here, SEO there, lead forms somewhere else — and a $40K consult goes cold because nobody followed up during the weeks the homeowner spent deciding. DTG replaces the tangle with one connected system: campaigns, qualification, booking, and follow-up wired together from day one.
A kitchen is the most-researched project in the home. Long before a homeowner calls, they've spent weeks — sometimes months — on Houzz and Pinterest, saving mood boards, pricing quartz against laminate, and arguing over whether the layout can lose a wall. By the time a form finally comes in, they're already three bids deep and comparing you against two other shops the same afternoon. The raw lead isn't the moment that matters. The booked design consult is.
That's where most remodelers leak jobs. The homeowner loves the vision, then the $40K number lands with no financing frame around it and the deal stalls in “we're still thinking about it.” Or the lead sits for two days because nobody was assigned to nurture a buyer who needs six weeks to decide — and plenty of shops have no in-house designer to carry that conversation at all. The work isn't winning more leads. It's holding a considered buyer from first save to signed contract without letting the consult go cold.
A $40K kitchen is a considered purchase, and considered purchases are won in the research phase — not on the afternoon the form finally comes in. Kitchen remodels run $25K–$60K, and homeowners spend that budget the way they research it: slowly, visually, and against two or three competing bids. The remodeler who shows up early with proof, captures intent while the project is still a saved mood board, and books the design consult before anyone else usually wins the job — often at a higher price than the low bidder. DTG's visualizer-led funnel is built to be that early, credible presence.
Concretely, that means meeting the buyer where the decision actually happens. Gallery pages and ads that lead with finished layouts — a reworked island, quartz countertops, semi-custom cabinetry, a backsplash that ties the room together — pull a browser into a named lead. From there the whole job is converting research into a booked consult, because the consult is where scope and budget get real and where the contract gets signed.
The complete DTG growth system — built, connected, and managed for you. One install kit, nine systems wired into one machine you own. No piecing it together.
Paid campaigns that pull high-intent buyers in your market.
Capture high-intent “near me” search the moment they look.
Answers every lead in under 12 seconds, 24/7.
Every lead, estimate, and job in one pipeline you own.
Confirmation, missed-call, quote booking, follow-up, and review & referral requests — automated end to end.
CPL, booked jobs, and revenue — tracked live.
More 5-star reviews, on autopilot.
Before/after proof your market sees.
Optional add-on — built once, yours to keep.
The DTG system is calibrated for how a $25K–$60K kitchen actually gets bought — campaigns, landing flows, and follow-up sequences built for each stage of the decision.
Buyers spend weeks comparing before they ever call. Visualizer and gallery campaigns capture intent early — while the project is still a dream.
Budget-qualification flows filter out tire-kickers, so the consult calendar holds serious buyers — booked first, before they shop around.
Follow-up keeps the homeowner warm through the deciding weeks — and the before/after portfolio closes the trust gap before the contract.
Kitchen leads don't behave like service-call leads, and pricing your marketing as if they do is how remodelers quietly lose money. A kitchen ticket typically runs $25K–$60K, so a single signed job can cover months of ad spend. That one fact changes what a lead is actually worth — and how you should measure it.
In most metros a kitchen cost per lead runs higher than the trade average — often in the $60–$150 range, and more in competitive markets — because every lead is attached to a high-value, considered purchase. Chasing a rock-bottom CPL is the wrong game. The number that pays your crew is the cost per booked design consult, because the consult, not the form fill, is the money moment: it's where layout, scope, and budget get real and where a good remodeler actually closes.
This is exactly why generic shared and aggregator leads fail for kitchen work. A lead sold three or four times over lands cold, un-nurtured, and already price-shopping — fatal for a purchase that needs weeks of trust built through mood boards, showroom visits, and honest financing conversations. By the time you call, the homeowner has three bids and no reason to choose you but price — a race to the bottom on a job carrying quartz countertops, semi-custom cabinetry, a fresh backsplash, permit timelines, and a real risk of scope creep. Owning the system flips it: when the lead is exclusively yours and the AI receptionist answers in seconds, you're first to the consult and first to frame the budget, before the low-bid competitor ever calls back.
None of that math works without the follow-up. A homeowner who saves your kitchen on Houzz in March may not sign until June, and the shop that stays in front of them for those twelve weeks — with inspiration, before/after proof, and a standing invitation to book the design consult — is the one holding the contract at the end. The multi-week research phase isn't a delay to survive; it's the window where a premium remodeler out-nurtures the low bidder and earns the right to charge more.
Measured the right way, the funnel is simple: track booked consults and closed revenue, and let cost per click and cost per lead stay diagnostics, not the scoreboard. The design consult is the real conversion event — the point where a browsing homeowner turns into a project with a scope and a signature — and it's the step most shops under-resource, especially the ones running without a dedicated in-house designer. When the system books, confirms, and reminds around that consult automatically, a two-person crew can compete with a full showroom operation for the same premium kitchen.
Kitchen work rarely stands alone, either. Plenty of the operators we install also run bath remodel lead generation or flooring, and general contractors fold the kitchen into a whole-home renovation — one owned system carries all of it instead of a separate agency retainer per trade. The math only works when you own the machine instead of renting leads by the piece; see how the tiers line up on our packages and pricing.
Every alternative leaves a gap. Here is what operators run into before they switch to DTG.
You pay a retainer for deliverables, not outcomes. Campaigns pause when the contract does — and you never own the data or the pipeline they built.
One person, one channel, no system. Strong on ads, weak on follow-up — and when they're unavailable, your pipeline stalls with them.
You hire a marketer, train them for six months, then they leave. The institutional knowledge walks out the door — and you start over at full salary cost.
Installed in your business and wired to your number, your CRM, your market. No contracts — and if you add the Authority Website, it's yours forever, even if you cancel.
Plans run $1,500–$3,500 a month. The $2,000 Authority Website is an optional add-on — built once, yours forever, even if you cancel. No contracts.
End the feast-or-famine. Get your phone ringing on demand.
Meta Ads
Forget buying leads — own your pipeline.
Google Ads + LSA
Stand out. Get booked weeks in advance.
A high-converting website built to rank in your territory, capture leads 24/7, and build trust before the phone rings. A recommended one-time add-on ($2,000) — not bundled into your plan. Built once — yours forever, no matter your plan.
Ad spend is separate, paid straight to Meta and Google — never marked up. Compare full plans ›
Three profiles cover nearly every kitchen-remodel operator we sign. Find yours below — it sets where you start on the 12-month path from launch to scale.
Great work, full truck — and every job still comes from word of mouth.
The reviews are strong. The pipeline isn’t.
Demand is steady. The next fight is owning the market.
The honest line: DTG isn’t for lead-shoppers, agencies, or contractors who won’t own their ad accounts — and if another operator already holds your metro, it’s closed.
See If You’re A Fit ›$25K is the entry point. The system is designed to lift your average — the editorial portfolio and authority positioning let you confidently price upmarket.
Not required. The funnel routes consults to whoever does design — you, a partnered freelancer, or a referred designer. We build the front of house; how you staff design is yours.
We don't replace Houzz — we add channels around it (organic, paid, referral) so you're not single-channel dependent. Your site becomes the destination Houzz traffic lands on.
Multi-touch nurture: inspiration emails on a 14-day cadence, financing reminders, project diaries. The cadence is built into your CRM, so a consult that needs weeks of deciding never goes cold.
We frame the budget before the number lands. A $25K–$60K kitchen feels steep in a cold inbox, so the funnel introduces financing options and builds the value — a new layout, quartz countertops, semi-custom cabinetry — so price arrives at the design consult, not on the first click. Financing is offered as an option to qualified buyers, never a guarantee of approval.
Because a kitchen lead is attached to a $25K–$60K job, not a $300 service call. In most metros kitchen CPL runs higher — often $60–$150, and more in competitive markets — and that's fine, because one signed remodel can cover months of ad spend. We optimize for cost per booked design consult, not the cheapest possible click.
You win in the research phase, not the price war. While they compare, the system keeps you in front with before/after galleries, mood-board inspiration, and one clear next step — the booked consult. Answering first and getting on the calendar before the other two bids beats being the low number on a considered purchase.
We install one kitchen remodel operator per metro and protect it. Once your city is taken, it's gone. See if yours is open.
2-min check · We reply within 1 business day · No obligation.
