Storm season is feast then famine — and shared leads run $80 a pop. DTG installs storm-trigger campaigns, aerial damage reports, and follow-up that books inspections. One operator per city. Live in 5 business days.
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Paid ads here, a lead seller there, door-knockers working your street, and a voicemail box that fills the day hail hits. None of it talks to each other, and inspections slip through the gaps. DTG replaces the tangle with one connected system: storm-trigger campaigns, qualification, booking, and follow-up wired together from day one.
Here is how it really plays out after a hail or wind event. Within days, out-of-state storm-chaser crews flood your market, knocking every street and stapling yard signs on every corner before the shingles have stopped rattling. The homeowner with a bruised roof does not research and compare — they call four or five roofers off a quick search and sign with whoever picks up first and sounds like they can start Monday. If your phone rolls to voicemail because your one office person is buried, that inspection is gone before you ever knew it existed. Speed is not a nice-to-have in roofing; it is the entire game in the first 48 hours after a storm.
The second trap is that a roofing company quietly runs two businesses at once. Insurance restoration and cash retail replacement need two different funnels — different messaging, different objections, a different follow-up cadence — and most contractors bolt them onto one generic setup that serves neither one well. Then the calendar whipsaws: crews get buried the week a storm lands, then sit idle through the slow lull that follows while overhead keeps running. Meanwhile the door-knockers grinding your neighborhoods have no inbound layer catching the homeowners who see the yard sign, search your company that night, and land on nothing. Every one of those gaps is a booked inspection you already paid to create and then quietly dropped.
Roofing is an $8K–$25K ticket bought on urgency, not research. When hail hits, the roofer who answers first signs the job. DTG's storm triggers fire your campaigns the moment a weather event lands in your ZIP — and on Grow and Scale plans, the AI receptionist books the inspection while your competitor's voicemail is still full.
That 90-day window is real, but it decays fast. A single hailstorm can drop hundreds of damaged roofs into your ZIP overnight, yet most of those homeowners have signed with someone by the time the adjuster works through the neighborhood. The operators who win are not the best roofers — they are the ones who get an aerial measurement report and a firm inspection time in front of the homeowner while the debris is still on the lawn. From there the workflow is familiar: document the wind and hail damage, meet the adjuster on the roof, and let your team run the Xactimate scope, the supplement, and the ridge-to-eave detail. Our job is to make sure you are the contractor standing up there when the claim gets approved — not the one who called back on day nine.
The complete DTG growth system — built, connected, and managed for you. One install kit, nine systems wired into one machine you own. No piecing it together.
Paid campaigns that pull high-intent buyers in your market.
Capture high-intent “near me” search the moment they look.
Answers every lead in under 12 seconds, 24/7.
Every lead, estimate, and job in one pipeline you own.
Confirmation, missed-call, quote booking, follow-up, and review & referral requests — automated end to end.
CPL, booked jobs, and revenue — tracked live.
More 5-star reviews, on autopilot.
Before/after proof your market sees.
Optional add-on — built once, yours to keep.
The DTG system is calibrated for the three ways roofing work gets won — campaigns, landing flows, and follow-up sequences built for each pipeline.
Storm-trigger campaigns and aerial damage reports book the inspection while the claim window is open — the urgency ticket won in the first 48 hours.
Aging-roof replacements bought on speed and trust. Higher margin and a simpler workflow than claims work — speed-to-lead wins it.
Already strong at the door? The system adds the inbound layer on top of your canvassing — every knock and every click lands in one CRM.
Roofing has some of the best unit economics in the trades and some of the worst lead sources sitting right next to each other. Most operators never separate the two, so they blame their close rate when the real problem is where the lead came from. Understanding that gap is how you stop renting demand and start owning it.
Start with the ticket. A retail replacement typically runs somewhere in the $8K–$25K range depending on square footage, pitch, and material, and an insurance restoration job often lands higher once the full scope is approved. That is a large number riding on a single phone call. Now look at where most contractors source those calls: shared or aggregator roofing leads that commonly sell for $25–$100 each — and get resold to three or four other roofers at the same time. You are not buying a customer; you are buying a footrace against competitors who got the identical text message. In roofing, where the homeowner signs with whoever answers first, that model is rigged against you before you dial.
This is why generic shared leads fail for roofing specifically. A slow follow-up on a remodel quote is a missed opportunity; a slow follow-up after a hail event is a lost insurance restoration job the homeowner will never re-shop, because a storm-chaser already had them sign. Speed-to-lead is the whole ballgame, and the pattern is consistent across the trade: contractors who answer in seconds rather than hours commonly push close rates into the 30–45% band on exclusive, intent-driven leads. Exclusivity plus speed — not a lower cost per lead — is what actually moves revenue.
Lead quality matters as much as lead cost. A door-to-door canvassing crew and a strong yard-sign presence generate a surprising amount of nighttime search — homeowners who saw your truck on the block and want to size you up before they call. With no inbound layer catching that traffic, those clicks convert for whoever ranks above you. The system closes the loop: canvassing, storm-trigger campaigns, and paid search all feed one CRM, so a knock on Tuesday and a search on Thursday show up as the same homeowner instead of two dead ends. That single view is what lets you follow up in minutes instead of losing the thread between channels.
Owning the system changes the math. When storm-trigger campaigns, an aerial measurement report, and instant follow-up all fire under your own brand and CRM, a single hailstorm can open roughly 90 days of demand you capture instead of chase. The same speed-to-lead engine drives our HVAC lead generation and Windows & Doors systems, and general contractors running several trades at once lean on it to keep every pipeline full — but roofing is where storm-driven urgency makes it hit hardest. Weigh the real cost of an owned pipeline against a lifetime of reselling shared leads and the choice makes itself; see our packages and pricing to run your own numbers.
Every alternative leaves a gap. Here is what operators run into before they switch to DTG.
You pay a retainer for deliverables, not outcomes. Campaigns pause when the contract does — and you never own the data or the pipeline they built.
One person, one channel, no system. Strong on ads, weak on follow-up — and when they're unavailable, your pipeline stalls with them.
You hire a marketer, train them for six months, then they leave. The institutional knowledge walks out the door — and you start over at full salary cost.
Installed in your business and wired to your number, your CRM, your market. No contracts — and if you add the Authority Website, it's yours forever, even if you cancel.
Plans run $1,500–$3,500 a month. The $2,000 Authority Website is an optional add-on — built once, yours forever, even if you cancel. No contracts.
End the feast-or-famine. Get your phone ringing on demand.
Meta Ads
Forget buying leads — own your pipeline.
Google Ads + LSA
Stand out. Get booked weeks in advance.
A high-converting website built to rank in your territory, capture leads 24/7, and build trust before the phone rings. A recommended one-time add-on ($2,000) — not bundled into your plan. Built once — yours forever, no matter your plan.
Ad spend is separate, paid straight to Meta and Google — never marked up. Compare full plans ›
Three profiles cover nearly every roofing operator we sign. Find yours below — it sets where you start on the 12-month path from launch to scale.
Great work, full truck — and every job still comes from word of mouth.
The reviews are strong. The pipeline isn’t.
Demand is steady. The next fight is owning the market.
The honest line: DTG isn’t for lead-shoppers, agencies, or contractors who won’t own their ad accounts — and if another operator already holds your metro, it’s closed.
See If You’re A Fit ›Yes. Insurance and retail run as two funnels on the same backend — storm-trigger campaigns and aerial reports book the insurance inspection, while speed-to-lead wins the cash retail job. Retail is higher-margin with a simpler workflow, and the system keeps both pipelines in one CRM.
No — that's claims work, not sales infrastructure. We build the system that gets you the inspection. Your in-house process or third-party supplement vendor handles claims.
Yes — we add the inbound layer to your D2D, not replace it. Storm-trigger campaigns and automated follow-up run on top of your canvassing, and every knock and every click lands in the same CRM.
The inspection booking calendar enforces crew capacity, and the CRM routes jobs by ZIP and crew availability — so a storm surge fills the schedule without burying it.
The system watches hail and wind reports by ZIP. When a qualifying storm passes through your territory, your storm-trigger campaigns go live automatically — usually the same day — targeting the affected neighborhoods. An aerial measurement report turns each new lead into a real roof estimate fast, so you put a firm inspection time in front of the homeowner in the first 48 hours, while the damage is fresh and before the adjuster finishes the street.
That is the point of it. Out-of-town storm-chaser crews win on speed and volume, not loyalty. The system gives you the same speed with a home-field advantage: exclusive territory, so you are not bidding against another DTG roofer, plus an inbound layer that catches the homeowners your yard signs and door-to-door canvassing send searching your name at night. You answer first, from inside the community, with a booked inspection instead of a business card.
Rarely. Shared and aggregator leads commonly run $25–$100 and get resold to three or four roofers at once, so you are racing on price the moment you call. On an $8K–$25K retail replacement, one job lost to a faster competitor costs more than a month of owning the system. Exclusive, intent-driven leads that only ring your phone close at a much higher rate — speed and exclusivity, not the lowest cost per lead, are what fill the schedule.
We install one roofing operator per metro and protect it. Once your city is taken, it's gone. See if yours is open.
2-min check · We reply within 1 business day · No obligation.
